This is a common concern of all businesses who are trying to generate and increase sales. I have seen so many people who throw money at this problem without having a clue what the outcome would be. When I was in business school, we had a guest lecturer who was the retiring CEO of the … More How Much Should You Budget for Advertising?
I read an article the other day that said, “Everything you know about marketing, is dead.” I had to let that sink in and I do understand that things are changing all the time. I know marketing has changed with the advent of mobile devices and social media, but I thought I would resurrect some old … More Typography 101