If you went to college, you were formally introduced to Psychology, if you didn’t, you probably learned quite a bit about it in the school of hard knocks. Keeping it simple, psychology is the study of how humans interact and behave. That behavior is predicated on several factors but boils down to what motivates them … More Marketing Psychology 101
Thinking outside the box isn’t as unique as you might assume. All sorts of people do things all the time, that are outside the normal limits they are supposed to follow. That’s a shame, but what’s worse is they don’t apply their ability to think outside the box to solve problems. That’s the rare version … More Solving Problems Thinking Outside the Box
This is a common concern of all businesses who are trying to generate and increase sales. I have seen so many people who throw money at this problem without having a clue what the outcome would be. When I was in business school, we had a guest lecturer who was the retiring CEO of the … More How Much Should You Budget for Advertising?
I read an article the other day that said, “Everything you know about marketing, is dead.” I had to let that sink in and I do understand that things are changing all the time. I know marketing has changed with the advent of mobile devices and social media, but I thought I would resurrect some old … More Typography 101
My first lessons in marketing came as the result of playing in a band. I was fortunate enough to play while I was still in high school and continued after I entered the Army in 1967. I played for about a year in a country band with my first experience playing at the Crystal Palace in … More Marketing 101
I enjoy planning and I’ve had lots of experience doing it. Planning with me started before I graduated from high school when I needed a plan for navigating the probability of being drafted to serve in a war in Viet Nam. Since I was not accepted by any of the colleges to which I applied, … More Failing to Plan is Planning to Fail
If they meet in the middle, they have a tunnel, if they don’t, they have two … More Tunnels, Logos and Redundancy
The other day I was comparing notes with my friend Hal Miller who recently left Verizon for greener pastures and he was describing how the company makes all the decisions for the sales teams. They move individuals around to different managers and assign customers to salespeople randomly, and it reminded me of two things. One is … More How Big Organizations Solve Big Problems