Thinking outside the box isn’t as unique as you might assume. All sorts of people do things all the time, that are outside the normal limits they are supposed to follow. That’s a shame, but what’s worse is they don’t apply their ability to think outside the box to solve problems. That’s the rare version … More Solving Problems Thinking Outside the Box
This is a common concern of all businesses who are trying to generate and increase sales. I have seen so many people who throw money at this problem without having a clue what the outcome would be. When I was in business school, we had a guest lecturer who was the retiring CEO of the … More How Much Should You Budget for Advertising?
I enjoy planning and I’ve had lots of experience doing it. Planning with me started before I graduated from high school when I needed a plan for navigating the probability of being drafted to serve in a war in Viet Nam. Since I was not accepted by any of the colleges to which I applied, … More Failing to Plan is Planning to Fail